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Sudhir John Horo is the co-founder of the INDIA Future of Change Initiative (www.indiafutureofchange.com) – one of India's largest outreach programme to engage the global youth and working professionals with the emergent reality in India. He is also the project of INDIAFRICA: A Shared Future, another initiative to foster cultural and intellectual exchange between India and Africa.

An alumnus of the National Institute of Design, Ahmedabad, India, Horo has been instrumental in developing communication for India's business brand, launched at the 2006 Annual Meeting of the World Economic Forum at Davos, followed by other high-profile events like Hannover Messe 2006, India Business Exhibition in the European Parliament, Brussels, 2006 and IncredibleIndia@60 in New York, 2007, IndiaInculsive in Davos 2011. He has also worked for Incredible India, the tourism brand of India, having recently designed and executed its print and outdoor campaign in Singapore against the backdrop of the Singtel Singapore F1 Grand Prix 2008.

In 2006, together with Amit Shahi, Horo founded theIdeaWorks, a communication design firm primarily focused on nation brands and public diplomacy, based in New Delhi. Since then, they have worked with governments on nation-branding and public diplomacy communication, most notable of which is the Public Diplomacy Initiative of the British High Commission in India, in 2006 and Bonjour India, Festival of France in India in 2009-10.

 

 

 
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